Blog & Resources


Are You Zapping the Power out of Word Of Mouth?

Companies should, and certainly DO take advantage of free or cheap communication channels like blogging, email and social media- mostly because they believe their communication is important. And maybe it is. But how are your customers to know? Before you publish another ...

The Challenge and Opportunity of WOM Relevance

I had a post I was supposed to get out yesterday. But it didn't feel right. How can I discuss the amazing take-aways I learned from SOBCon over the weekend when Sunday night happened? There my husband and I were, ...

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