Blog & Resources

mi-to-mm

How One Micromoment Spells Merchandising Genius

Do not touch! You break, you buy. Stop! Have you thought this through? I'm sure everyone has seen signs like this, especially in retail stores. So many times, in fact, that we no longer really need to see them. We ...

Micromoments Lead to True Brand Love

Customers are calling the shots Customers are shopping the way they want to shop — via mobile, online or in-store — and it’s up to retailers to keep it fresh, keep it current and keep it relevant for these shoppers. In-store design, ...

Spooky Micromoments Linger

Happy Halloween! Do you know what a FUSER is? I didn't, either. Our micromoment of the month is an oldie but goodie. Why are we so obsessed about micromoments around here? Well, it started almost a year ago, when I ...

Micromoments and the Balance Between Love and Hate

A flourish. A gesture. A moment. A tiny tip of the hat to human-centered design. When I saw Jeannie’s TEDX talk on micromoments, it resonated with me as a human, but also as a professional communicator. Instant reactions to customer ...

Micromoment of the Month: GrubHub Delights Employees

The thought of working somewhere banal terrifies me. If I was in such a situation, I'm telling you, my work performance might be mundane. Or worse, I'll be driven away. But great companies know a stimulating and rewarding workplace keeps ...

It's Your Fault, Customer: Micromoment of the Month

I love when we get micromoment submissions from members of our community! It shows two things: 1. These small moments matter. Just as we preach around here, those small moments we have to interact with customers (or just fellow humans) ...

This Bandage Can Save a Life: Micromoment of the Month

I blame and thank Jeannie for getting me on the micromoment craze. I take pictures in public or catch screenshots several times a week! So I knew I struck gold when I saw this picture scroll by in my Facebook ...

Micromoment of the Month: No Permission? Not Impressed.

I'm tickled happy to see micromoments are catching on with you guys. This is our third micromoment of the month and it actually wasn't found by us. It was received from an unnamed source! This just rubbed us all the wrong way..... ...

LOVE: Micromoment of the Month

Last month, we introduced the idea of recognizing our favorite (and not so favorite) micromoments. What's a micromoment? It's the little thing that sets the tone for an experience. We're obsessed with them around here. We think they are often overlooked and ...

What Is a Micromoment?

What is a micromoment? It's the little thing that sets the tone for an experience. We're obsessed with them around here. We think they are often overlooked and are the types of events that can make or break not only the experience of ...

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