Superbowl 45 Lessons…"They Can Beat You In So Many Ways."

by Jeannie Walters

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NFL Superbowl TrophyIt was a good game. It was unpredictable, full of injuries and not necessarily the easy way to win. At the end of the game, Fox commentator Joe Buck commented that 6th-seed Green Bay’s win over the Pittsburgh Steelers as a prime example of how “they can beat you in so many ways.”
In fact, it’s a great example. They can beat you by taking advantage of your mistakes, playing through a few bad breaks, faking you out or just connecting more passes.
So what about your competition? What are they plotting right now? How are they going to beat you in unexpected ways?
Here’s a short list:

  • They are innovating. You may have the best product, but they are trying to create the next best thing.
  • They are playing through bad breaks. They might not have the money, the customers, or the name recognition as you, but they are doing their best to serve their customers in meaningful ways.
  • They are connecting the dots to their future. They are listening to customers and watching what the future holds. They aren’t designing processes or products that will seem quaint in a few years, when we’re flying around in our hovercrafts and contacting our friends via their implanted microchips.
  • They are staying the course. Sometimes it’s best to stick to the plan, even when it’s tough or rocky or unpredictable.

How are you and your organization resting on your laurels? How are you deciding to win by default instead of beating them in so many ways?

Oh, and as a lifelong Chicago Bears fan, this isn’t easy to say, but congratulations to the Packers. See you in the fall.

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Jeannie Walters

Jeannie Walters is the CEO/Founder of Experience Investigators, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience. Jeannie is a Certified Customer Experience Professional (CCXP,) a charter member of the Customer Experience Professionals Association (CXPA,) a Professional Member of the National Speakers Association, LinkedIn Learning instructor, TEDx speaker, and President-Elect of the National Speakers Association Illinois chapter. Learn more here.

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