Monday Morning Must-Reads

by Jeannie Walters

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It’s Monday! Time to take on the week with gusto.

I’ve been catching up on reading over the weekend and thought I’d share the best with you here. Here’s to a great week, everyone!

I see a theme here – conversation. How do you get it started, keep it going and bring it back to your customers and businesses? Check it out.

Big Boy Restaurant Gets All Creative Up In Your Face

Instead of relying on the (tired) brand, a new campaign is taking Big Boy to unexpected places. I personally like the humanizing of the brand, while winking at the tradition of the iconic Big Boy branding.

8 Key Ingredients of a Conversation Strategy

Valeria Maltoni, the Conversation Agent, continues her streak as a favorite of mine. This post about what it takes to mix together the perfect conversation strategy is a great read. If I sound like a fan, it’s because Valeria is my brain crush.

All Products Are Conversations

Hugh MacLeod in all his best. He’s right. Products are not just products. They are conversations that should live on and on.

What are you doing this week to liven up the conversations you’re having with your customers and community?

Shout out to Gini Dietrich for inspiring my Monday madness with her Friday fun. Yes, I’m copying her. The difference is I’m giving her credit when I do so. 🙂 Word.


 Photo credit Into the Wild via Creative Commons



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Jeannie Walters

Jeannie Walters is the CEO/Founder of Experience Investigators, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience. Jeannie is a Certified Customer Experience Professional (CCXP,) a charter member of the Customer Experience Professionals Association (CXPA,) a Professional Member of the National Speakers Association, LinkedIn Learning instructor, TEDx speaker, and President-Elect of the National Speakers Association Illinois chapter. Learn more here.

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