What Is a Micromoment?

by Jeannie Walters

Get our FREE Customer Journey Mapping Template & Workbook

With six exercises to guide you before, during, & after the journey mapping process -- plus a journey map template.

Screen Shot 2020-12-03 at 12.45.38 PM

What is a micromoment? It’s the little thing that sets the tone for an experience. We’re obsessed with them around here. We think they are often overlooked and are the types of events that can make or break not only the experience of a customer with a brand, but someone’s entire day.

We think micromoments are important because great ones show EFFORT and thought. It’s considerate to think of the user or customer in those small moments that might easily get overlooked. Think about how a single, small moment can actually be the key to the bigger experience. Sometimes, customer experience improvement is about the small stuff!

We’re recognizing the best (and possibly the worst) micromoments we find!

This time, it’s a 404/Page Not Found page that is as clever (and fun!) as they get. Better yet? It’s designed by a single web developer in France for his personal site.

It’s a playable, interactive page where you can play Lemmings! Remember that game? As the lemmings leap to their demise, you can save them by hovering over them to provide a parachute. This is just a screenshot, but check out the link at the end to play your own game.

what is a micromoment

And think this got some attention? You bet. The social media sphere lit up with shares and likes.

We think it’s great because it’s really difficult not to smile when you play this game, and that’s a successful micromoment in our book.

What are you waiting for? Go play it!

Want to learn more about micromoments?

Watch my TEDx talk for classic examples and a deeper explanation.

Join the fun!

We’ve also created a Pinterest board just for the awesome (and annoying) micromoments we find. Join us there and pass along the ones you find, attach it to the tweet below, or share your image link in the comments section.

[Tweet “Hey @360connext, here’s a micromoment I think you’d like!”]

We hope we’ll get to feature your micromoment!

Love it? Share it:

Jeannie Walters

Jeannie Walters is the CEO/Founder of Experience Investigators, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience. Jeannie is a Certified Customer Experience Professional (CCXP,) a charter member of the Customer Experience Professionals Association (CXPA,) a Professional Member of the National Speakers Association, LinkedIn Learning instructor, TEDx speaker, and President-Elect of the National Speakers Association Illinois chapter. Learn more here.

Connect Jeannie's Brain Directly to Your Inbox.

Get weekly insights & tips to make your day (and your customer’s experience) brighter.