I was struck by this email I received from Team Blonde, a boutique/eco spa. I’m a huge fan of Team Blonde (and they know it) because of the extraordinary effort they put into making each visit an experience with them – not a transaction. They go out of their way to personalize shopping and spa services, which I greatly appreciate since I’m not one to spend a lot of time on things like that.
I opted into their customer emails a while back, and have received nothing but thoughtful, occasional emails about deals, special events and more. This is the first time I’ve seen them send anything like this out, and I like the tone and approach of finding people who “get” them by reaching out to those who already do.
What I like about this approach:
1. Your best customers know why what you offer is special. They don’t want bad employees – it doesn’t serve them.
2. Involving your customers in your growth is a nice way to engage them.
3. There are no promises made – just requests for people who “get it.”
4. Fitting in well is mentioned – vital to a small workplace.
So next time you’re looking for great employees, ask your customers.
What do you think about this? Would you be able to ask your customers to help you with hiring the right people?