Blast from the Past – Have Some Fun with Customers

by Jeannie Walters

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I”ll be back next week, until then, enjoy this blast from the past:

It’s Friday, so I was thinking about something a little more fun. I always appreciate when companies are willing to have a little fun with me as a customer. It lightens the relationship, making it feel more familiar, comfortable and about the people – not the transaction.

How can you have some fun with your customers? Let us know in the comments.

Here are some examples I love:

Moosejaw – If you don’t follow The Madness, I’d recommend you start right now. Moosejaw uses humor and fun in every piece of communication to and with customers. They encourage their customers to pose with Moosejaw flags around the globe, animate crying tomatoes, and more. The best part is their dedication to quality outdoor clothing and equipment comes through anyway. Want a taste? Check out the About Moosejaw page. Brilliance.

Make The Cup from Caribou CoffeeCaribou Coffee – I’ll be honest, I fell in love with Caribou when I lived in the Twin Cities in Minnesota and discovered them as a local place back in the day. And even now, I am biased due to my memories of starting off like Mary Tyler Moore. Wherever I go, there is something about the friendly people they hire and the warmth of their stores that make me loyal. To top it off, I’m loving the “Life is Short. Stay Awake for It.” On their site and integrated with their social media efforts, they asked customers: What do you stay awake for? Clever people uploaded pictures, dreams, and drawings that may show up on the Caribou cup. It’s fun to participate, plus it’s pretty inspirational (and fun!) to see why others stay awake.

Dos Equis – Building on the highly successful “Most Interesting Man In The World” campaign, Dos Equis invites their customers to create “The Most Interesting Toast In The World.”

Upload a video and pass it on. Clever, fun and who doesn’t like a toast to robots or bad ass chicks? Stay thirsty, my friends.

And here’s a local gem – New Rebozo. It could just be a local Mexican restaurant with great food, which it is. But the fun part comes when you are greeted as a friend by

Chef Paco, who embraces customers in every sense of the word. His trademark “Oh My God!” is his way of exclaiming how wonderful a dish is, how great it is to have you there, and more. You can’t help but love walking into this place and feeling like you’ve been missed. Their Facebook page – filled with pictures of smiling customers with Paco – pretty much says it all.

So…how can you have a little fun with your customers today? TGIF!

Blog post originally published April 15th, 2011

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Jeannie Walters

Jeannie Walters is the CEO/Founder of Experience Investigators, a global Customer Experience consulting firm. She has 20 years of experience helping companies improve loyalty and retention, employee engagement, and overall customer experience. Jeannie is a Certified Customer Experience Professional (CCXP,) a charter member of the Customer Experience Professionals Association (CXPA,) a Professional Member of the National Speakers Association, LinkedIn Learning instructor, TEDx speaker, and President-Elect of the National Speakers Association Illinois chapter. Learn more here.

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