Blog & Resources

Jeannie Walters

Personas, Interviews, Data & More: How to Know Your Customer

Listen to this article Does Your Organization Agree on Who Your Customer Is? My workshopping and consulting leads me to work with a wide range of clients with all sorts of goals. Often these goals are focused on updating and ...
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To Master Customer Experience Strategy, Master CX Mindset

Listen to this article What's Your Organization's CX Mindset? Customer experience leaders are often told to "create a better customer experience" with little more than a pat on the back and an annual customer survey. There is a lack of ...
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Customers Want Personalized Experiences AND Privacy. Can They Have Both?

Customers Want Personalized Experiences. Customers have told us they want streamlined, personalized experiences. At each step in the journey with your brand: They want to be recognized and acknowledged. They want relevant, personalized offers at the right moment. They don't ...
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CX Q&A: Answers to Your Top Customer Experience Questions

Customer Experience Questions require a CX Community. In March of 2020, as Covid-19 first began disrupting the way we live and work, my team and I decided to put together a live webinar, called What Can CX Leaders Expect? to ...
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Why Journey Map? 3 Problems They Can Solve

Why Create Customer Journey Maps? Journey maps can be extraordinarily impactful upon how an organization approaches their products, services, and interactions. They are also often widely misunderstood. Stop for a moment and imagine a customer journey map in your mind. ...
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Solving 2020’s CX Challenges: 3 Influencers from SAP SAPPHIRE Weigh In

Listen to this article A special thanks to Sarbjeet Johal, Theodora Lau, and Sarah Evans for their contributions to this article. There's never been a year quite like 2020. Large organizations in every industry are grappling with strategic plans and ...
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Create Happier Customers & Employees: 7 Ways to Turn Empathy Into Action

What Does Employee and Customer Empathy Really Mean, Anyway? What do you think of when you hear the word empathy? How about customer empathy? Employee empathy? We know that the best brands in the world create empathy for both employees and ...
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How to Reduce Customer Effort Before it Can Build Up

How can organizations help customers avoid the effort in the first place? There are 5 core methods to effectively reduce customer effort: Dive into root cause analysis Solicit open-ended feedback Put the customer at the center of your efforts Look ...
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A Call for Representation in Customer Experience

We Must Ask the Tough Questions. It's not business as usual in the United States. It hasn't been since the May 25th police killing of George Floyd, and the resulting days of protests in America -- and increasingly, across the ...
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Improve Your Voice of the Customer Program: Focus on These 3 Things

My client walked me into the lobby of their shiny new headquarters. He exclaimed: "You'll love this! We have the Voice of the Customer on screens everywhere!" The first screen I saw, behind the receptionist, rotated between company logos, inspirational ...
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